The aim was to communicate the following:

• International Card Services (ICS) is the first credit card company in the Netherlands to personalise your credit card.
• Demonstrate that the Visa Card is not only a credit card, but can also provided all sorts of benefits for the user.
• Reach our target with our exclusive offers.
• The Visa Gold Card (ICS) is more than just a credit card it also provides a link to free purchases.

by Normad & Blend

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